Claire Yi · Growth advisory for consumer brands

Find what's holding your growth back, and build the plan to tackle it.

A focused 3-month engagement for DTC and CPG brands across paid media, creative, offer, and the team that runs them.

Apply to work together →

Former VP of Growth at Grüns through the company's acquisition by Unilever. I was the first marketing hire and employee #3 at the company. Over my time there, I led paid media, creative, e-commerce, Amazon, and forecasting.

Investment and deliverables
$15,000per month · 3-month engagement

Included every month

  • One 2-hour working session
  • Two 45-minute check-ins
  • Email support, with replies within one business day
  • Notes and action items after every call

By focus area

Focus areaDeliverables
Paid mediaAccount restructure plan (or a launch plan, if pre-launch), budget allocation, and testing roadmap
Creative strategyCreative testing framework, concept briefs, and a production cadence
Offer or landing pagesWhichever is the bigger need: an offer and pricing test plan with a messaging hierarchy, or a prioritized landing page test roadmap with a hypothesis for each test
Team and hiringOrg design, role scorecards, and a hiring plan
CultureTeam operating rhythm: rituals, rules for making decisions, and how feedback works
LeadershipOne-on-one working sessions and a personal development plan (if necessary)
Apply for the 3-month engagement →
The engagement

Why three months

I want to try my best to create a monetary impact and that requires time to understand, thoughtfully build, and execute.

MONTH 1

Diagnose and plan

  • Written audit of your focus areas: what's working, what to stop, and what to fix first
  • 90-day roadmap with priorities, owners, and timelines
MONTH 2

Implement and iterate

  • Feedback on work as it ships: ads, briefs, landing pages, hiring decisions
  • Updated plan based on what's working
MONTH 3

Build systems and hand off

  • Playbook your team can run on its own
  • Templates and processes for your focus areas
Why work with me

My style

I keep things simple.

I speak in plain terms. Big words add complexity, and what matters most is that we understand each other quickly and accurately. That's also what makes good marketing work.

I make logical hypotheses.

I am incredibly observant and build logical hypotheses to inform the next step.

I make things myself.

When I'm not advising on growth marketing, I make my own content so I can keep flexing that muscle. I make content cooking food and building things from scratch in my country home!

Who it's for

Is this a fit?

A strong fit

  • Consumer brand with $3M+ in annual revenue
  • Minimum $50k+ per month in paid media spend
  • Or funded pre-launch, with a committed launch budget
  • A team ready to implement

Not the right fit

  • Brands still finding product-market fit
  • Looking for someone to run ads day to day

I work with two brands at a time, so openings are limited.

Apply for the 3-month engagement →

Single advisory sessions

Not ready for a full engagement? Book focused time on one specific problem.

30 minutes$2,000
1 hour$3,500
2 hours$5,000

Each session is a live video call. I review your application and materials beforehand. Please fill out this application so I can come prepared and make the most of our time.

Apply for a session →
Apply · about 5 minutes

How it works

  1. 1

    Apply. Tell me about your brand, your numbers, and where you're stuck.

  2. 2

    I review it personally. I aim to respond within 1–3 business days.

  3. 3

    Intro call. If it's a match, we set up a call to confirm scope and timing.

Start your application →